Episode 78 · Fred Moore · April 26, 2025
Fred Moore joins Scott to talk about growing up in Eureka, coming from a five-generation Humboldt family, and building a career in local banking that led to Coast Central Credit Union. The conversation moves through family history, mentors, community institutions, and what it means to lead with service in a place where people still value face-to-face connection. It’s a grounded look at work, legacy, and why Humboldt still feels like home.
Watch the conversation
What this episode covers
- Fred’s upbringing in Henderson Center, his family’s deep Humboldt roots, and the public-service legacy of his father and grandfather
- How he moved from accounting into banking, including time at Humboldt Bank, Redwood Capital, and Coast Central
- Coast Central’s history, growth across the region, and the credit union’s role in local lending and community giving
- Mentors and local figures who shaped Fred’s approach to leadership, service, and business
- Humboldt Craft Spirits, the effort to make something distinctly local, and the friendships that came out of that work
- Fred’s thoughts on Humboldt’s strengths, from the people and the landscape to workforce development and the long-term promise of Cal Poly Humboldt
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Transcript
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Scott Hammond: Ladies and gentlemen, friends and neighbors, Scott Hammond and the 100% Humboldt podcast with the man, the myth, the legend, my new best friend, Dr. Fred Moore. Hi, Fred.
Fred Moore: Hi, Scott.
Scott Hammond: How you doing?
Fred Moore: What a great introduction that was.
Scott Hammond: Yeah, I had to… I worked on that all day.
Fred Moore: I'm not sure I qualify for the doctor status, but-
Scott Hammond: Uh, you doctor of life, so.
Fred Moore: I can be your friend.
Scott Hammond: Okay, we'll be friends. Tell me, tell me about, um, who, who are you, what do you do, first of all, and then we'll talk about your history. What's your, what's your role today in, in life, in this dimension?
Fred Moore: Well, I usually do what my wife tells me to do. We'll start there.
Scott Hammond: That's, that's well said.
Fred Moore: I've been married for over 30 years, and that's been a good strategy so far.
Scott Hammond: That's, that's working for you.
Fred Moore: Uh, yeah, that works.
Fred Moore: Um, I'm fortunate to be the president and CEO of Coast Central.
Scott Hammond: Right on.
Fred Moore: Um, that is a aspirational job.
Scott Hammond: Mm-hmm.
Fred Moore: It's the credit union's 75 years old this year.
Scott Hammond: Wow.
Fred Moore: And, uh, so that is something that, um, is near and dear to my heart. Financial institutions are near and dear to my heart.
Scott Hammond: Sure. Sure. I see that from your history as I was reading about you a little bit. The, um, uh… So you're the guy, you're the dude when it comes to Coast Central Credit Union. How many branches?
Fred Moore: 11.
Scott Hammond: 11. And you're all the way Weaverville to Crescent City to
Scott Hammond: Fortuna?
Fred Moore: Mm-hmm.
Scott Hammond: Or Garberville?
Fred Moore: Fortuna.
Scott Hammond: Was there a Garberville branch at one point?
Fred Moore: Not for Coast Central.
Scott Hammond: Mm-hmm.
Fred Moore: Um, there is one now called Vocality.
Scott Hammond: Mm-hmm.
Fred Moore: And, uh, so they do have a presence-
Scott Hammond: Mm-hmm
Fred Moore: … but we do have members down there-
Scott Hammond: Sure, I bet
Fred Moore: … in southern Humboldt.
Scott Hammond: All over, yeah.
Fred Moore: Mm-hmm.
Scott Hammond: So tell us the Fred story. How did you, uh, how did you get here today?
Fred Moore: Well, you gave me-
Scott Hammond: Tell us about your jou-
Fred Moore: … directions, and I put it into my Apple Map and-
Scott Hammond: In GPS you were here
Fred Moore: … I found Nick and it all-
Scott Hammond: There he is
Fred Moore: … yeah, it all worked out.
Scott Hammond: You and Nick already know each other. You know all the same people.
Fred Moore: Hey. Wonderful guy he is.
Scott Hammond: Yeah. Hey, Nick. What's up? So, uh, t- tell us, w- how… You went to school, grew up here, went to school here. Are, uh, would you be considered 100% Humboldt?
Fred Moore: Yes.
Scott Hammond: Okay.
Fred Moore: So, uh, my family has been here for five
Fred Moore: generations.
Scott Hammond: Wow.
Fred Moore: And, uh, the Fred story is I'm kind of a late-in-life baby. My dad was born in 1911.
Scott Hammond: Wow.
Fred Moore: And my mom was born in 1918.
Scott Hammond: How about that?
Fred Moore: And I was born in 1962. So my dad was just, he was 52 when I was born, and Mom was around
Fred Moore: 45.
Scott Hammond: Wow.
Fred Moore: And wow, they have a kid.
Scott Hammond: You're the baby.
Fred Moore: And it's me.
Scott Hammond: Yeah.
Fred Moore: Surprise.
Scott Hammond: I'm g- I wanna guess they're not living, but, uh-
Fred Moore: Uh, no
Scott Hammond: … you never know
Fred Moore: … they're, they passed.
Scott Hammond: Yeah.
Fred Moore: Uh, so that's my story. I grew up in Henderson
Fred Moore: Center.
Scott Hammond: Mm-hmm.
Fred Moore: Couple doors down from, uh, John Burger's
Fred Moore: family, who-
Scott Hammond: John Burger
Fred Moore: … he, he worked for Six Rivers. He was the president at one point.
Scott Hammond: Is he still around?
Fred Moore: I don't know. I think he moved away.
Scott Hammond: Mm-hmm.
Fred Moore: And I think he passed away. A, a wonderful guy.
Scott Hammond: Mm-hmm.
Fred Moore: His son, Greg, I think is still around.
Scott Hammond: Mm-hmm.
Fred Moore: Um, but, so I grew up, went to Lincoln School.
Scott Hammond: Mm-hmm.
Fred Moore: An elementary school that, uh, is no longer. I think it's part of the Continuing Ed-
Scott Hammond: Mm-hmm
Fred Moore: … here in Humboldt. Uh, went to Jacobs, uh, which is also no longer.
Scott Hammond: Jacobs is gone.
Fred Moore: Right. So there's a pattern here.
Fred Moore: There's-
Scott Hammond: You're a renaissance man.
Fred Moore: And then I graduated from Eureka High.
Scott Hammond: What class was that?
Fred Moore: Class of '80.
Scott Hammond: '80. 'Kay. Yep, '78. Yeah, John Burger, uh, N- Redwood or, uh, Six Rivers National B- Bank, bringing new life to the North Coast. And Gary Crone from Tri-City Fame, who just passed a few months ago.
Fred Moore: Mm-hmm.
Scott Hammond: Uh, Ron Pelegi and I are good friends of him, of his. He, uh, he wrote that, sang it.
Fred Moore: Wow.
Scott Hammond: Yeah, back in the day. You would remember it.
Scott Hammond: It's-
Fred Moore: Well, I remember Gary from tennis. I played tennis with him.
Scott Hammond: He's Mr. Tennis.
Fred Moore: Yeah.
Scott Hammond: Yeah. Shout out to Gary Crone, man. What a amazing guy. A good fiddle player.
Fred Moore: Well, he fiddled around on the tennis court, I'll tell you that.
Scott Hammond: Let me just say, hell of a fiddle player, man. Just amazing virtuoso till his, his last days. He's just quite good. So, uh, Eureka High, then did you end up at Humboldt State?
Fred Moore: Went to CR.
Scott Hammond: Mm-hmm.
Fred Moore: And also graduated from Humboldt. That's where I met my wife.
Scott Hammond: Wow.
Fred Moore: And so it's, I guess you would call that 100, 100%
Fred Moore: Humboldt. Uh, my father was in politics for 52 years, from the time he was 28 to the time he was just
Fred Moore: about 80.
Scott Hammond: Wow.
Fred Moore: Uh, he ended his term as mayor. He was the mayor for the city of Eureka, I think for 12
Fred Moore: years.
Scott Hammond: Wow.
Fred Moore: So he retired at 81. His first job was on the school board, and he beat George C. Jacobs, the namesake of my junior high-
Scott Hammond: Mm-hmm
Fred Moore: … at 28 years old.
Scott Hammond: Wow.
Fred Moore: His father, uh, my namesake, Fred Moore I, was an assemblyman from the 2nd District here-
Scott Hammond: How about that?
Fred Moore: … in 1921.
Scott Hammond: Wow.
Fred Moore: My wife's great-grandfather, Michael J.
Fred Moore: Burns-
Scott Hammond: Mm-hmm
Fred Moore: … the memorial freeway we call the Safety Corridor.
Scott Hammond: Yep.
Fred Moore: He was also an assemblyman from the 2nd District in
Fred Moore: 1933.
Scott Hammond: Wow.
Fred Moore: So both my wife and I have deep political roots.
Scott Hammond: Mm-hmm.
Fred Moore: I did listen to one piece of advice my dad gave me, and that was never follow in his footsteps. Because why, Dad? The best you could hope to do is please half the people half the time.
Scott Hammond: Right.
Fred Moore: And I raised two daughters. I could barely do that in my own house.
Scott Hammond: Right.
Fred Moore: So, and I m- mean, you raised more kids than I did. I think you had nine.
Scott Hammond: Yeah.
Fred Moore: So-
Scott Hammond: I'm not sure I've beaten that average either, yeah
Fred Moore: … so in, in this day and age, it's even more adversarial, and we focus generally more on things that we disagree on-
Scott Hammond: Yeah
Fred Moore: … than common ground. And so that's kind of the state of affairs, but it's not something that I'd ever wanna get involved in, for obvious reasons.
Scott Hammond: Sure, sure. I imagine you've been asked to run for some, some things.
Fred Moore: Uh, I have. Uh, spent a decade on the Humboldt Fire Protection District.
Scott Hammond: Okay.
Fred Moore: And then I moved into town, so I was no long, no longer eligible to serve. But met a lot of great folks there, including Chief Ken Woods, who was instrumental in bringing both Eureka Fire and Humboldt Fire together.
Scott Hammond: Wow.
Fred Moore: So now we have a consolidated fire district, and that was something that took a long time to do.
Scott Hammond: Hmm.
Fred Moore: And, um, and I think it's better for the community.
Scott Hammond: You figured it out.
Fred Moore: Mm-hmm.
Scott Hammond: Yeah. Tell me more about Dad. What was, what was your dad like?
Fred Moore: Uh, he was a talker, so if he was here, he would have been a eminently more qualified guest than your current guest.
Scott Hammond: Oh, no.
Fred Moore: He would speak extemporaneously. I- he would go to public functions. He never had a note.
Scott Hammond: Hmm.
Fred Moore: He didn't have Google. He didn't have AI.
Scott Hammond: Mm-hmm.
Fred Moore: And he would get up and speak eloquently-
Scott Hammond: Wow
Fred Moore: … without even a note.
Scott Hammond: Mm-hmm.
Fred Moore: So I always li- I always was in awe of that.
Scott Hammond: Sure.
Fred Moore: Um, I don't really possess that myself.
Scott Hammond: Yeah.
Fred Moore: But it was something that was…
Fred Moore: He, he coined himself as a public servant, and the differentiation between a politician and a public servant, in his words, were, a public servant has the ability to sublimate or set aside their own best interest for the will of the majority.
Scott Hammond: Nice.
Fred Moore: For the will of their constituency.
Scott Hammond: Hmm.
Fred Moore: And a lot of folks nowadays are focused on getting reelected-
Scott Hammond: Sure
Fred Moore: … and their own best interests, rather than taking the long view of what's in the best interests of my community, my constituency-
Scott Hammond: Yeah
Fred Moore: … and the greater good. And so that was his differentiator between a public servant and a politician.
Scott Hammond: Okay.
Fred Moore: And I think that's still true today.
Scott Hammond: What was his day job? Was he, uh… 'Cause that was a full-time gig, was it?
Fred Moore: I think he, when he was mayor, he was mayor from 1979 to about 1991, and I think, uh, the way the city charter was set up, he earned $500 a month for that.
Scott Hammond: Whoa.
Fred Moore: So he was retired at that point. He had spent 35 years as the Humboldt County Clerk,
Fred Moore: so-
Scott Hammond: Oh
Fred Moore: … Juan Pablo Cervantes's job currently.
Scott Hammond: Mm-hmm.
Fred Moore: He did for 35 years, from 1940 to
Fred Moore: 1976-
Scott Hammond: Wow
Fred Moore: … I think.
Scott Hammond: Is that elected?
Fred Moore: It is elected.
Scott Hammond: Mm-hmm.
Fred Moore: Um,
Fred Moore: and-
Scott Hammond: Still, still is
Fred Moore: … he was… It was one of the first… Humboldt County was one of the first three counties in the nation to use the Vote-O-Matic system-
Scott Hammond: Hmm
Fred Moore: … which was the little dimpled chad system-
Scott Hammond: Right
Fred Moore: … if you recall.
Scott Hammond: Sure.
Fred Moore: And he prided himself on having early accurate returns, and Humboldt County had some of the first early accurate returns in the nation.
Scott Hammond: How about that?
Fred Moore: So that was a big deal for him.
Scott Hammond: Wow.
Scott Hammond: Wow. Lead it… Lead the way, dude.
Fred Moore: Yeah.
Scott Hammond: Yeah. That's cool. So you met your wife at Humboldt. What'd you, what'd you study?
Fred Moore: Her.
Scott Hammond: Uh. Hear that, hon?
Fred Moore: Uh, basically, I was in business administration.
Scott Hammond: Mm-hmm.
Fred Moore: She was in business administration with an emphasis in marketing.
Scott Hammond: Mm-hmm.
Fred Moore: I was in accounting.
Scott Hammond: Gotcha.
Fred Moore: And so upon graduation, I was thrilled to join the Bean, Stanhope, Story, Wagner, McCauley team.
Scott Hammond: Mm-hmm.
Fred Moore: Bill McCauley recruited me.
Scott Hammond: Hey, Bill. Mm-hmm.
Fred Moore: Shout out to Bill McCauley.
Scott Hammond: Hi, Billy.
Fred Moore: And I think I still have that letter. He… I was gonna earn $18,000 a
Fred Moore: year-
Scott Hammond: Whoa
Fred Moore: … as a staff accountant. It was, it was a big deal, big
Fred Moore: money.
Scott Hammond: That's cool.
Fred Moore: And so I stayed with the firm for a couple years, got my CPA license-
Scott Hammond: Mm-hmm
Fred Moore: … and then moved into banking and finance.
Scott Hammond: Wow. Yeah, Bill, what a nice guy.
Fred Moore: Good guy. He's the chairman of the board at Redwood Capital. They're in good-
Scott Hammond: Mm-hmm
Fred Moore: … hands with him at the helm.
Scott Hammond: Yep, yep. Yep, know Bill a little bit, so yeah, love those guys. So you met your wife, and then did you, uh, went to work for those guys, bought a home, got… Moved to Eureka? Lived in Eureka already?
Fred Moore: So we were fortunate, Jackie and I, to buy a home next to my childhood home, which was 2840 C Street, right in the middle of
Fred Moore: town.
Scott Hammond: Perfect.
Fred Moore: And, um, it was a two bedroom, one bath, and I think we paid $80,000, which included a brand-new roof.
Scott Hammond: Whoa.
Fred Moore: And so we stayed with my mom, who was a widow, next door.
Scott Hammond: Hmm.
Fred Moore: And every night, we'd go over and work on the house. We'd do the floors. We painted the doors. We did Sheetrock. Um, so we ended up getting that house. That was our first house. Then we moved out to Cutten, which is where I served, uh, for the Humboldt Fire District, and then we're back in the middle of town, right behind, uh, Eureka High.
Scott Hammond: It's cool that you got Mom, Mom in there.
Scott Hammond: That's-
Fred Moore: Yeah
Scott Hammond: … that's wonderful.
Fred Moore: And now we live right across the street from Jackie's mom.
Scott Hammond: Well, of course.
Fred Moore: So Sunday night dinners are exciting. They're at our house, and we have her mom and-
Scott Hammond: That's cool
Fred Moore: … her stepmom, and it's a lot of fun.
Scott Hammond: Yeah, the whole gang. I like it. The Sunday dinner, we did those for a while when we had, uh, local grandkids. So you, you did a banking career after this with, uh, with Humboldt Bank, right?
Fred Moore: So w- was fortunate enough to work with Ted Mason.
Scott Hammond: Mm-hmm.
Fred Moore: Um, he, he said, "Go back to school. Get your degree." Got my degree, got my CPA license, and then did just about everything under the sun working for and with
Fred Moore: Ted.
Scott Hammond: Yeah.
Fred Moore: And one of Ted's axioms was, "Make yourself invaluable to your coworker and your supervisor, and you'll go far, kid."
Scott Hammond: Wow.
Fred Moore: And so that's true today.
Scott Hammond: Mm-hmm.
Fred Moore: Um, I take that to heart. I impart that to anyone who will listen. Um, I worked for his CFO, both of
Fred Moore: his CFOs.
Scott Hammond: Hmm.
Fred Moore: First one was Alan Smythe, a British chap. Um, then Ron Barclay, the chief credit
Fred Moore: officer.
Scott Hammond: Mm-hmm.
Fred Moore: Pat Resnick, who was the second CFO.
Scott Hammond: Resnick.
Fred Moore: Yeah.
Scott Hammond: Hmm.
Fred Moore: He's a great guy and a great mentor. I still consider him a good friend.
Scott Hammond: Mm-hmm.
Fred Moore: Um, and then these folks, I got wind of the fact that John Dalby and se- several board of directors were looking to start another community bank.
Scott Hammond: Hmm.
Fred Moore: I jumped at the chance. That, again, was the chance of a lifetime to be part of a team starting-
Scott Hammond: Mm-hmm
Fred Moore: … a bank in your own hometown.
Scott Hammond: Sure.
Fred Moore: And I saw the success of folks like John Burger and Ted
Fred Moore: Mason.
Scott Hammond: Mm-hmm.
Fred Moore: And, uh, so I was fortunate enough to s- start that bank
Fred Moore: and-
Scott Hammond: Wow
Fred Moore: … still have a lot of good friends, uh, over there today.
Scott Hammond: And John Dalby's worth mentioning for maybe five more seconds.
Fred Moore: For sure.
Scott Hammond: He's, he's, uh- I know that he loves me, 'cause he gives me a hard time every time I see him. If, if he's not giving you a little bit of, of grief, then apparently he, he doesn't care for you.
Fred Moore: Mm-hmm.
Scott Hammond: So he loves me.
Fred Moore: It's a term of endearment.
Scott Hammond: This is language of love.
Fred Moore: Yeah.
Scott Hammond: Hey, John, what's up?
Fred Moore: Yeah, so he, um, he… I had a, kind of a bachelor party-
Scott Hammond: Mm-hmm
Fred Moore: … with my friends at Humboldt Bank, and he ended up, um, chaining a bowling ball to my
Fred Moore: leg. And so I got home that night, and I had to saw it off my leg. I had a friend come over with a Sawzall, and we got it off my leg. But, uh, so yes, he does like to pull shenanigans. Interesting side note, he and I share the same birthday.
Scott Hammond: Oh, that's cool.
Fred Moore: Yeah. So.
Scott Hammond: And his wife is Sue?
Fred Moore: Sue.
Scott Hammond: Yeah.
Fred Moore: Yeah.
Scott Hammond: He goes, "I don't really care for you, Scott, but Sue sees your TV commercials for State Farm. She thinks you're probably pretty solid, but the jury's still out with me." And I go, "That's fine. Your better half, it knows better."
Fred Moore: Right.
Scott Hammond: So, hey.
Fred Moore: Yeah.
Scott Hammond: What's up, John?
Fred Moore: That's a form of endorsement.
Scott Hammond: Yeah. The f- How long were you at D- RCB?
Fred Moore: So we started the bank, it opened in '04. Uh, we worked on it in '03, and that was an interesting story unto itself. And I left there in 2018. So I was there for 15 years.
Scott Hammond: Wow.
Fred Moore: And having two daughters, knowing that they're at the University of Oregon-
Scott Hammond: Mm-hmm
Fred Moore: … out-of-state tuition, and that I'd eventually have to pay for weddings, which I'm doing right now.
Scott Hammond: Right.
Fred Moore: And knowing the history of community banking, that the average community bank in Humboldt County lasted 13 years, 15 years, and I'd been
Fred Moore: there 15.
Scott Hammond: Wow.
Fred Moore: I jumped at the opportunity to succeed Jim Susset as the CFO at Coast Central-
Scott Hammond: Mm-hmm
Fred Moore: … 'cause I knew if we did a good job at Railway Capital and somebody bought them-
Scott Hammond: Mm-hmm
Fred Moore: … it would largely be out of my hands. So, uh, uh, still have a lot of respect and affinity for my friends at Railway Capital-
Scott Hammond: Yeah
Fred Moore: … and likewise for my new friends at-
Scott Hammond: Yeah
Fred Moore: … Coast Central.
Scott Hammond: Yeah. Amen. I- John seemed to really attract talent, such as, uh-
Fred Moore: They got a good crew.
Scott Hammond: Well, y'all and you. You came along. I, um, yeah, great respect for those guys. So how many people do you manage at Coast Central under your, uh-
Scott Hammond: … command?
Fred Moore: So I think we have 268 employees.
Scott Hammond: Wow.
Fred Moore: So that's, that's pretty big operation.
Scott Hammond: Mm-hmm.
Fred Moore: So when we think of… about who our stakeholders are-
Scott Hammond: Mm
Fred Moore: … it's our member owners.
Scott Hammond: Mm-hmm.
Fred Moore: It's our employees. It's the greater community.
Scott Hammond: Wow.
Fred Moore: And, uh, sometimes those are in different orders depending upon-
Scott Hammond: Mm
Fred Moore: … what the strategic issue du jour is.
Scott Hammond: Mm-hmm.
Fred Moore: But, um, it's, it's a big, well-run organization, and I'm just fortunate enough to be there to guide everybody.
Scott Hammond: I think you're doing a great job. Hey, if you're just joining us, Scott Hammond, 100% Humboldt, with my new best friend, the man, the myth, the legend, I'll reintroduce, uh, Fred Moore from Coast Central Credit Union, CEO, and, uh, lot of employees.
Fred Moore: Mm-hmm.
Scott Hammond: That's great. And you're at the helm. That's wonderful. Tell us about the, the history of the credit union.
Fred Moore: So the credit union got its start back in 1950.
Scott Hammond: Mm-hmm.
Fred Moore: And, uh, Steve Antongiavanni-
Scott Hammond: Mm-hmm
Fred Moore: … was the founding CEO.
Scott Hammond: Mm-hmm.
Fred Moore: His wife, Mary, was in charge of collections.
Scott Hammond: Huh.
Fred Moore: And back at that day, they did a lot of deals out of their own
Fred Moore: house, out of cars. Uh, collection efforts, uh, which would be verboten today-
Scott Hammond: Mm-hmm
Fred Moore: … uh, were to call family members and say that your son or, or, or your nephew is late on his payment or her payment, and can you make sure they get it paid? And so these folks had an idea, just like the folks at Railway Capital had an idea-
Scott Hammond: Mm
Fred Moore: … to serve their membership, and it started very small.
Scott Hammond: Mm-hmm.
Fred Moore: And it's grown into the biggest… We're now 2.2 billion-
Scott Hammond: Wow
Fred Moore: … in assets.
Scott Hammond: Wow.
Fred Moore: One of every two car loans that's done in the three-county marketplace is done through us, and we have about 40 cents of every dollar deposited in Humboldt, Del Norte, and Trinity County. So it's a big operation.
Scott Hammond: Mm-hmm. You might say almost 100% Humboldt.
Fred Moore: Almost.
Scott Hammond: Yeah.
Fred Moore: We do have some folks in-
Scott Hammond: Trinity
Fred Moore: … Trinity County-
Scott Hammond: Sure
Fred Moore: … and some in Del Norte.
Scott Hammond: Out of the area.
Fred Moore: We welcome them just like our Humboldt friends.
Scott Hammond: I have a quick con- confession that I've never made on the air. Are you ready?
Fred Moore: I, I'm not sure, but I think.
Fred Moore: I-
Scott Hammond: I, uh, I just took a call on my phone. I didn't take it. I denied it. You'll never guess who it was from. Coast Central Credit Union.
Fred Moore: Uh-oh.
Scott Hammond: So-
Fred Moore: Do they-
Scott Hammond: They'll call later.
Fred Moore: Do they have me on their Find a Friend app?
Scott Hammond: I don't-
Fred Moore: Do they, do they think I've been hijacked or kidnapped or something?
Scott Hammond: He fell, he, he fell in the next studio, and he never came back. So yeah, no, I- it seems like a, uh, I, uh, I, uh, certainly… Is it appropriate to say I bank at Coast Central?
Fred Moore: Sure.
Scott Hammond: That'd be the right-
Fred Moore: Yeah
Scott Hammond: … word. I'm-
Fred Moore: Yeah
Scott Hammond: … long-term customer. As a student in, at Humboldt, you could, you know, get on early. In 1978, came up from San Diego
Scott Hammond: and got me a, got me a bank account or a credit union account.
Fred Moore: Yeah.
Scott Hammond: You know, Arcata Branch, still there.
Fred Moore: Yep.
Scott Hammond: Valley West Shopping Center.
Fred Moore: Mm-hmm.
Scott Hammond: Um, yeah, to just, uh… It's funny how that works if you get somebody early. It's true in insurance, too. My, my grandfather was AAA, and we'll never quit.
Fred Moore: Right.
Scott Hammond: Well, well, until they raise rates, but that's another story.
Fred Moore: Right, right.
Scott Hammond: I shouldn't probably bring that up at all. Um, yeah, I could only lose on that one. So what, what do you like about Humboldt?
Fred Moore: The people, first and foremost. Uh, my wife would not say the weather, but I think we're one of those rare spots in America that doesn't require air conditioning.
Scott Hammond: Yeah.
Fred Moore: So we get to the springtime, we get to this time of year, it's beautiful. I can walk to work. I can walk home for lunch.
Scott Hammond: Sure.
Fred Moore: Um, it's just… The redwood trees know something.
Scott Hammond: Yeah.
Fred Moore: I mean, they've been here for thousands of years, and I just, I love the area. I love the people.
Scott Hammond: Mm-hmm.
Fred Moore: And I do a lot of traveling-
Scott Hammond: Mm-hmm
Fred Moore: … in my job and for pleasure. My oldest daughter's in Los Angeles. She's getting married next month on-
Scott Hammond: Oh
Fred Moore: … Memorial Day weekend.
Scott Hammond: Congrats.
Fred Moore: Thank you. Um, the youngest got married last year in August, so we've had two weddings in the span of about nine or 10 months.
Scott Hammond: Sorry to hear that.
Fred Moore: Well, I don't think I'll be retiring anytime soon.
Scott Hammond: No, you gotta keep you busy for-
Fred Moore: Yes, for sure. But, uh, i- in traveling, it's great to visit and see other things, but when you hit the tarmac at ACV in McKinleyville and you step off to that ocean air, it's
Fred Moore: like-
Scott Hammond: Oh, you hit the hit.
Fred Moore: Oh, it's so good. So good to be home.
Scott Hammond: I call it the hit.
Fred Moore: It is.
Scott Hammond: Oh. You know, all, all of our nine kids have traveled and come back and they go, "Dad, the, the weather, the air quality, there's nothing like it." And it's actually proven true. Uh, I think there's a, an air sampling area somewhere stationed in Trinidad, and it's some of the cleanest air in the world.
Fred Moore: Wow.
Scott Hammond: Yeah. 'Cause you get that onshore from Gulf of Alaska and, uh, in May it can be a little troublesome in McKinleyville 'cause we're blowing everywhere, but-
Fred Moore: Right
Scott Hammond: … again, you gotta, uh, zip up 27 of these vests. They're, they have a purpose.
Fred Moore: Mm-hmm.
Scott Hammond: And you're right, no AC. AC, open the windows.
Fred Moore: Right.
Scott Hammond: Yeah.
Fred Moore: Right. It was a little different when I was a kid with the pulp mills-
Scott Hammond: Mm-hmm
Fred Moore: … in terms of air quality.
Scott Hammond: Yeah.
Fred Moore: But-
Scott Hammond: That was tough. Those were tough pulp mills.
Fred Moore: I think about that fondly too. I mean, we had-
Scott Hammond: It's all the weather
Fred Moore: … I think in the post-World War II baby boomer era, we had, like, the third highest per capita income in the nation because we had-
Scott Hammond: Wow
Fred Moore: … timber and lumber and fishing.
Scott Hammond: Mm-hmm.
Fred Moore: And so this community was just thriving and vibrant.
Scott Hammond: Right.
Fred Moore: And what I see now is that we're c- we continue to be resilient.
Scott Hammond: Mm-hmm.
Fred Moore: We continue to find a way to figure it out. And I think that when people come up here and visit and they like the air, they like the community, they like the people, um, I think more people will want to be here eventually.
Scott Hammond: Yeah. I think you got it on the people. I think you nailed that. Um, just got back from Boise. Tremendous people everywhere, all around Treasure Valley. The problem is there's people in cars, and some of the worst, scariest drivers. I mean, Joni and I would just watch people run red lights all over the… It's like sport.
Fred Moore: Yikes.
Scott Hammond: I know. She, she st- she's a runner, walker, hiker, and she stepped off.
Fred Moore: Well, that can be dangerous.
Scott Hammond: Um, many times almost got hit up there. But other than that, people are super friendly everywhere they go.
Fred Moore: Right.
Scott Hammond: But get 'em be-
Fred Moore: They're just in a hurry.
Scott Hammond: Yeah, but just get 'em behind a grow dozer and you could be a dead m-
Fred Moore: Mm
Scott Hammond: … woman, so. Anyway, yeah, I have to agree on the people. Um, I always like to talk ab- y- you know, talk about the challenges that we have 'cause I think it's, it's fair to, um,
Scott Hammond: well, talk about that. What do you, uh, what do you see in Fred for the next, I don't know, five-year window? What are, what do, what do we need to make happen as a community without the, um, uh, the rancor and all the despar- disparity and the, the negativity that seems like we just hurt ourselves f- as we continue to fight?
Fred Moore: So are you talking about from an economic perspective?
Scott Hammond: Sure.
Fred Moore: What do we need?
Scott Hammond: Yeah, social, whatever you wanna talk.
Fred Moore: I think we need to focus on the common good and find common ground as opposed to be divisive. And I think that it, today with social media, we get into this loop of confirmation bias where-
Scott Hammond: Mm
Fred Moore: … we're seeing the same thing over and over, and sometimes we need to put ourselves in other people's shoe and see things from a different perspective.
Scott Hammond: Yeah.
Fred Moore: And focus on the things we have in common, not the things
Fred Moore: that-
Scott Hammond: Mm-hmm
Fred Moore: … tear us apart.
Scott Hammond: Mm-hmm.
Fred Moore: Uh, from an economic standpoint, I think that we will eventually see a lift from the designation of Cal Poly Humboldt.
Scott Hammond: Mm-hmm.
Fred Moore: I think that the infrastructure that we see when we're driving by, and we see a small uptick in student population-
Scott Hammond: Mm-hmm
Fred Moore: … that, that will eventually create more jobs and it'll create more, um, students who wanna live here once they graduate. Workforce development is a big
Fred Moore: thing.
Scott Hammond: Yeah.
Fred Moore: So we get some graduates. You came up here to, to go to school.
Scott Hammond: Stayed around.
Fred Moore: Okay.
Scott Hammond: Yeah.
Fred Moore: So if we get more of those people-
Scott Hammond: Mm
Fred Moore: … then w- we have a more talented workforce and more diverse workforce, and I think that they will draw their friends and family, and we'll continue to grow and prosper.
Scott Hammond: Yeah.
Fred Moore: Like I said, we're resilient up here. We figure it out.
Scott Hammond: It's true. You know, we see all the entrepreneurs and I don't know how I did it on one income with nine kids. I just, you grind.
Fred Moore: Yeah. You do.
Scott Hammond: You figure it out. You know, or you create Holioshi or Dick Taylor Chocolates or-
Fred Moore: Cypress Grove
Scott Hammond: … Cypress Grove or… Tell, hey, tell us about d- uh, would you like to talk about your former career in, in, um, liquor?
Scott Hammond: Is that-
Fred Moore: Liquor
Scott Hammond: … is that appropriate?
Fred Moore: Sure.
Scott Hammond: Your co- your company with, with Jackie?
Fred Moore: Yeah. We started Humboldt Craft Spirits and we did that-
Scott Hammond: I mean, see how I made that segue? It wasn't really that smooth.
Fred Moore: Thank you. Jackie was certainly the brains behind the operation.
Scott Hammond: Uh-huh.
Fred Moore: She's still the brains behind our operation, whatever that operation may be.
Scott Hammond: Figured, figured as much.
Fred Moore: Um, but we started that back in about
Fred Moore: 2011 because I saw what I thought was a trend in the next iteration or evolution of the craft brewery and the boutique winery. I thought that, "Hey, you know, there's something here, and we could really make a spirit that was uniquely Humboldt."
Scott Hammond: Mm.
Fred Moore: And, uh, so we started that. We were part of a, a thriving community of craft distillers. You had Abe Stevens with Humboldt Distillery in
Fred Moore: Fortuna.
Scott Hammond: Mm-hmm.
Fred Moore: You have Steve and Amy Bonner with Alchemy in Arcata. You have, uh, Jeff St. John, who did Dutch and Dewey.
Scott Hammond: Michael Joule.
Fred Moore: And you have a Michael Joule-
Scott Hammond: Mm
Fred Moore: … who's doing Joule Distillery. So we were part of five distilleries-
Scott Hammond: Wow
Fred Moore: … um, all creating something special from scratch.
Scott Hammond: Mm-hmm.
Fred Moore: Uh, and that was really, like most of life, humbling because some of the first batches we made were
Fred Moore: horrible. And we tried 'em on people who weren't really aficionados or aficionados.
Scott Hammond: Mm-hmm.
Fred Moore: Um, so it was humbling, but in the process we made a lot of really good friends.
Scott Hammond: Mm-hmm.
Fred Moore: Um, a good friend, mentor, and father figure was Craig Peroni at Del Rica.
Scott Hammond: Great guy, right?
Fred Moore: Yeah. He was a wonderful human being. Shout out to Craig Peroni.
Scott Hammond: Mm-hmm.
Fred Moore: And he was our distributor.
Scott Hammond: Mm-hmm.
Fred Moore: And he didn't have a liquor distributor's license, but he got one specifically to support us in that endeavor.
Scott Hammond: Wow.
Fred Moore: Uh, um, and he was an aficionado and he-
Scott Hammond: Mm
Fred Moore: … helped us develop our Little River Gin.
Scott Hammond: Mm-hmm.
Fred Moore: And, uh, so there, there's some fond memories of that. But it was nice to start that. Um, we have some folks who are running that now who bought it from us. You have Tara and Dave.
Scott Hammond: Mm-hmm.
Fred Moore: Shout out to them.
Scott Hammond: Shout out.
Fred Moore: And they're, they have their distillery right down in the middle of town, and they're open to the public on, I think on the
Fred Moore: weekends.
Scott Hammond: Where are they at?
Fred Moore: Um, conveniently located between Eureka Fire Department and Eureka Police Department. So they have coverage there on C Street between Seventh, I think it's, it would be Sixth and Seventh.
Scott Hammond: Okay. So right… C- oh, so they're one over, okay.
Fred Moore: Yep.
Scott Hammond: Yeah. The old Sierra, oh, they're-
Fred Moore: It's, it, it's-
Scott Hammond: … by Betty Chin's.
Fred Moore: It is, right by Betty Chin's too, yes.
Scott Hammond: Perfect. Yeah, yeah, makes sense.
Fred Moore: You know what's interesting about that? Betty does such phenomenal work.
Scott Hammond: She's terrif- terrific.
Fred Moore: Uh, that whole neighborhood is, is spotless.
Scott Hammond: Right.
Fred Moore: It's clean.
Scott Hammond: Oh, yeah. Yeah, I just took a walk to Dick Taylor to, um, pick up your candy bar today.
Fred Moore: I'm getting a candy bar?
Scott Hammond: We'll see how you do on the quiz. You, don't get carried away.
Fred Moore: Oh, goodness.
Scott Hammond: I don't-
Fred Moore: Okay
Scott Hammond: … it's early. You, you have to earn it.
Fred Moore: Can I phone a friend? Can I use Nick?
Scott Hammond: Uh, may-
Scott Hammond: We'll see. It's not the quiz time. You're getting ahead of it.
Fred Moore: Okay.
Scott Hammond: The, um, you know, it, it, I was walking by, uh, Arthur Johnson's at, um, you know, Fourth, Fifth and E.
Fred Moore: Mm-hmm.
Scott Hammond: And it was that zen dist- you know, d- uh-
Fred Moore: It's a dispensary
Scott Hammond: … I wanna call it a distillery.
Fred Moore: Right.
Scott Hammond: They're on every corner, and now they're not, so it's full of homeless guys-
Fred Moore: Hmm
Scott Hammond: … on the porch, and I'm going, "Man," it's like, I don't know. May- maybe it's a function of coming summer that we, we look better. It's hitting the sunshine. But right now is like, it was one of those kinda walk of… And maybe it was just me. I had to go ahead, get some chocolate in me, and I felt
Scott Hammond: better. You know, the endorphins or whatever they put-
Fred Moore: Mm-hmm
Scott Hammond: … in that stuff. But I was going, you know, downtown, we're not out of the woods
Scott Hammond: yet.
Fred Moore: No, we're not.
Scott Hammond: Not at all. Um, you bring up a, a great, uh, quiz, quiz sort of show, uh, idea. Um, there's been a lot of amazing men and women that have mentored all of us knuckleheads over the years in Humboldt, and you, you brought up Craig Peroni. Um, maybe we could just go back and forth, and we could m- maybe name some of those men and women that, uh, made a, a difference. I think it would be honoring if you're, if you're willing.
Fred Moore: Sure.
Scott Hammond: I'll start. Ron Pileggi ran the Tri-City for 25 years, and still a friend and a mentor, and, uh, and a guy who did business right, and t- did right by people, and
Scott Hammond: helped, helped retailers when they were broke, and they said, "Ron, I need to run an ad. Um, what, can you, can you help me?" And he would help people, and he was that dude. Bob's Army Navy, he was… He helped Bob in, in some way, and others, uh, that will go unnamed in, in, for example. So, a big mentor.
Scott Hammond: Your turn.
Fred Moore: Well, I'm gonna dovetail on Pileggi because he was a humble servant leader. He never sought the spotlight. He was always a quiet, unassuming guy-
Scott Hammond: Yeah
Fred Moore: … that spoke to his character.
Scott Hammond: Yeah.
Fred Moore: And, and so whenever I think of Pileggi, I think of the things that you mentioned, but I think of him as a very chill person.
Scott Hammond: Yeah.
Fred Moore: You know?
Scott Hammond: Low-key at Rotary, low-key, never did a Ingomar membership or presidency or anything, but could, could have.
Fred Moore: Mm-hmm.
Scott Hammond: You know?
Fred Moore: For sure.
Scott Hammond: Could've ran Baywood. I mean, the guy was just-
Fred Moore: Mm-hmm
Scott Hammond: … he was, he is, uh, amazing. Anybody else come to mind you wanna take?
Fred Moore: Well, Ted Mason-
Scott Hammond: Okay
Fred Moore: … certainly gave me a shot, and he basically threw me into the spin cycle early in my career. And what I mean by that is he said, "Figure it out and, and be invaluable." Well, he gave me every opportunity under the sun. So I worked in operations.
Scott Hammond: Mm.
Fred Moore: I worked in IT. I worked in finance accounting. I worked in risk management.
Scott Hammond: Wow.
Fred Moore: So I was exposed to so many areas in a financial institution-
Scott Hammond: Mm-hmm
Fred Moore: … that when it, when the opportunity arose for me to become a leader-
Scott Hammond: Mm-hmm
Fred Moore: … I could step into that role with confidence because it's hard to manage and lead what you don't understand-
Scott Hammond: Mm-hmm
Fred Moore: … and what you've never done.
Scott Hammond: Oh, boy.
Fred Moore: So if you've had that experience, you understand who and what you're managing, and you can better relate to it. So I guess the first person I would throw a shout-out to would be Ted Mason. I mean, there were a lot of mentors I was fortunate-
Scott Hammond: Sure
Fred Moore: … to work for and with, but-
Scott Hammond: Sure
Fred Moore: … he was one of the first.
Scott Hammond: Was he a local guy?
Fred Moore: He came up here as an area manager for Bank of America.
Scott Hammond: Mm.
Fred Moore: And I think he was from the Bay Area.
Scott Hammond: Mm-hmm.
Fred Moore: So he was kind of the area manager, and he worked right downtown, which is-
Scott Hammond: Mm
Fred Moore: … would be across from Redwood Capital and Coast Central.
Scott Hammond: Right.
Fred Moore: Right down there on Fourth Street.
Scott Hammond: The thrift store.
Fred Moore: Right. It's a thrift store now, but it was a, a vibrant-
Scott Hammond: Beautiful
Fred Moore: … uh, Bank of America branch back in the day.
Scott Hammond: It's a big branch.
Fred Moore: And he had Edie Vissade working in that office, and it was-
Scott Hammond: She was magical, right?
Fred Moore: She was too, yeah.
Scott Hammond: Where did she wind up?
Fred Moore: She retired. She became a director at, um… Well, she worked at Humboldt Bank, and she became a founding director at Redwood Capital.
Scott Hammond: How about that?
Fred Moore: So John recruited her, and the board recruited her to be part of that team as
Fred Moore: well.
Scott Hammond: Hmm. Yeah. I, um, I recall all the B of A managers being real high-quality people back in the day. Elena David, Karen Henderson, who's a personal friend of Joni and
Scott Hammond: mine. Um-
Fred Moore: Well, so if you were-
Scott Hammond: Let's-
Fred Moore: … gonna give me another ding, I would give a shout-out to Karen Henderson because Karen was my manager at Henderson Center
Fred Moore: B of A. So-
Scott Hammond: How about that?
Fred Moore: … I grew up in Henderson Center. When I wanted to start in banking, I was a teller for and with Karen at Henderson Center. And so you talk about a gracious, uh, classy leader.
Scott Hammond: Sweetheart.
Fred Moore: She's that. Her son Greg works-
Scott Hammond: Mm-hmm
Fred Moore: … in the accounting office at Coast Central today, so I get to see Greg.
Scott Hammond: Mm-hmm. Oh, Greg's there? Okay.
Fred Moore: Yeah, yeah.
Scott Hammond: He was at Baywood for a long time.
Fred Moore: Yeah, he was, and he's a good golfer. He's still a good golfer.
Scott Hammond: He's a great guy.
Fred Moore: Yeah.
Scott Hammond: Just a-
Fred Moore: So Karen and Lee Henderson-
Scott Hammond: Karen and Lee, shout out
Fred Moore: … nice folks.
Scott Hammond: We saw them at the Beach Boys concert in the fall at, uh, at Humboldt. Cal Poly. Okay, Cal Poly.
Fred Moore: Right.
Scott Hammond: All right, my turn. You may not know this guy, Dr. Richard Burroughs. He ran, uh, Burro. He ran a local mastermind for probably the better part of 20 years with all manner of business people that he… We'd meet once a month. He's from the Bay Area, and he, uh, he just passed a couple years ago.
Scott Hammond: And, um, really neat guy. Uh, he raised up a lot of people, um, in a variety of businesses and taught really good, uh, business principle, some of it speaking, some of it networking, BNI type of stuff. But a lot of it just good, sound, uh, Stanford educated school of business MBA practice with the idea of having a done business.
Scott Hammond: So I can, I can go to Tahiti with Joanie and have my State Farm office run itself,
Scott Hammond: which is-
Fred Moore: Mm-hmm
Scott Hammond: … aspirational and maybe mythical, but it's a good idea.
Fred Moore: Mm-hmm.
Scott Hammond: So he was a really guy, great guy I'd like to shout out. Some people would recognize him. He's super sweetheart. All right.
Scott Hammond: Next?
Fred Moore: Jack Selvidge.
Scott Hammond: Selvidge. I know that name.
Fred Moore: Yeah. He was a engineer, a Selvidge, Heberlen,
Fred Moore: Nelson.
Scott Hammond: Hmm.
Fred Moore: And he was a founding board member at Redwood Capital Bank. And Jack was, um,
Fred Moore: direct.
Scott Hammond: Hmm.
Fred Moore: And so if somebody, much like another director for Humboldt Bank, John Winsler.
Scott Hammond: Uh-huh.
Fred Moore: So these guys were engineers and-
Scott Hammond: Also an engineer, right?
Fred Moore: Right. They didn't pull any punches, and I respected their opinions, their experience, and their candor.
Scott Hammond: Candor, man. Mm-hmm. Uh, and at th- were they East Coast guys, per chance?
Fred Moore: Uh, Selvidge grew up here.
Scott Hammond: Yeah.
Fred Moore: He went to Eureka High. He was a graduate of Eureka High.
Scott Hammond: It's funny, I was used to dancing and schmoozing, and now the direct person, I, I just respect more.
Fred Moore: Yeah.
Scott Hammond: Unless you're kind of a jerk, and then, then I check out, but…
Fred Moore: Well, folks like that speak from experience, and they don't speak necessarily with hubris. They, they speak from-
Scott Hammond: Yeah
Fred Moore: … authority.
Scott Hammond: Yeah.
Fred Moore: And I respect that.
Scott Hammond: Yeah. And, and sometimes that comes, comes weird, uh, comes off weird, but I think ultimately u- for many it's
Scott Hammond: relational.
Fred Moore: Yep.
Scott Hammond: It's like I, I trust you and care enough about you to tell you, "Hey, you got a big booger on your nose," or, "Your fly is down," or, "Your mom dresses you weird."
Fred Moore: Right.
Scott Hammond: Okay. Well, um, that's a, that's a guy that cares about me or a
Scott Hammond: girl.
Fred Moore: Right.
Scott Hammond: Yeah. So I like that. Um, yeah, Karen Henderson, I, that's… I'm, I'm still going, "Karen. Shout out to Karen."
Fred Moore: Mm-hmm.
Scott Hammond: Was there a Larry Pierce downtown with B of A, too?
Fred Moore: Maybe.
Scott Hammond: There was a-
Fred Moore: I, I don't remember him, but-
Scott Hammond: There was a whole cadre of those guys-
Fred Moore: Uh-huh
Scott Hammond: … back in the day. All right. Anybody else come to mind that… Selvidge is, uh, was he-
Fred Moore: So-
Scott Hammond: Was he an Ingomar guy?
Fred Moore: Um, I think probably at some point he was, but I only knew him from his directorship-
Scott Hammond: Mm-hmm
Fred Moore: … at Redwood Capital. And that founding board, uh, I think the way that it was populated in terms of the competencies-
Scott Hammond: Mm-hmm
Fred Moore: … the different ages. I could go down the list from Strombeck to McCauley to-
Scott Hammond: Mm-hmm
Fred Moore: … Gehrig, DeBany, Peroni, Selvidge, Russ Britt.
Scott Hammond: Mm-hmm.
Fred Moore: Another guy who-
Scott Hammond: Great guy, right?
Fred Moore: … uh, was, um, a great human being.
Scott Hammond: Mm.
Fred Moore: Left us too soon.
Fred Moore: Um-
Scott Hammond: I've heard he's a really… He was a m- magical, cool, great guy.
Fred Moore: He was. Good dude.
Scott Hammond: Lumber guy up in Arcata?
Fred Moore: Yep. Britt Lumber.
Scott Hammond: Mm-hmm.
Fred Moore: He and his brother.
Scott Hammond: Mm-hmm. Gosh, that's a pretty powerful board to start-
Fred Moore: It was
Scott Hammond: … a bank with.
Fred Moore: Yeah. You had John Burke in there, and then you-
Scott Hammond: Mm
Fred Moore: … you had, um, Jim Seiler came in at some point in the first, I think, four or five years.
Scott Hammond: Were there Renners in there?
Fred Moore: Uh, no, we didn't have any Renners, but I, yeah, I do respect Mike Renner. I re- respected his family, his, his parents and what he did.
Scott Hammond: Mm-hmm.
Fred Moore: But you had Seiler and Renner, and they were both in fuel.
Scott Hammond: Right, right. Right. And then you got the McMurrays there.
Fred Moore: Uh-huh.
Scott Hammond: Another fam- not necessarily part of the board, but also a great family and local
Scott Hammond: business.
Fred Moore: I think you have, uh, Tom McMurray IV.
Scott Hammond: Wow.
Fred Moore: And so I have a respect for somebody who has the fourth behind their name, because I had the third, and I thought as I was growing up that that was kinda special.
Scott Hammond: Yeah, that's cool.
Fred Moore: So if you name the same person your generation after
Fred Moore: generation-
Scott Hammond: Mm
Fred Moore: … you get more Roman numerals. That's kinda cool.
Scott Hammond: Roman numerals are cool. Uh-
Fred Moore: Yeah.
Scott Hammond: I think identity is cool.
Fred Moore: Yeah.
Scott Hammond: I think there's an identity, uh, for y'all especially, it's a positive identity, and you can live in and lean into that, and that's… So many of us don't get that.
Fred Moore: Either that or our parents weren't very creative, and they just said, "Same," for the next generation.
Scott Hammond: My folks, they were lazy. They just, they just d- my dad was Scott, I'm Scott.
Fred Moore: Right.
Scott Hammond: I've s-
Fred Moore: Hey, and if you say Fred, and you're in a house full of Freds, everybody's gonna come. So it's very efficient.
Scott Hammond: What was the boxer's name? He, uh, he l- named all his… Oh, George Foreman.
Fred Moore: Yeah.
Scott Hammond: They're all Georges.
Fred Moore: Right.
Scott Hammond: Come on, George. Uh, back to the credit union. What do you, what do you guys do for the community in terms of, besides being amazing and customer-centric, what do you, uh, what are you proud of that you do in terms of outreach and extracurricular?
Fred Moore: So a, a good question. We just awarded 25 local students with $1,000 scholarships to further their
Fred Moore: education-
Scott Hammond: Wow
Fred Moore: … at college. Um, and we just awarded
Fred Moore: $150,000 to 26, I think, worthy, um, local
Fred Moore: nonprofits.
Scott Hammond: Wow.
Fred Moore: And so we give back to the community $650,000 a year.
Scott Hammond: Wow.
Fred Moore: And as we look through the vast array of worthy recipients, the need continues to grow.
Scott Hammond: Yeah.
Fred Moore: So, um, that's something that I think a lot of people don't know about the credit union that I think is very important to the economic wellbeing and vitality of the community, is giving back.
Scott Hammond: Shout it out, man. I think it's good.
Scott Hammond: I, um, not quite as many employees as you, but I, I, I look through my books today, I go, "Yeah." I mean, without shouting me out, I mean, it's modest, but, um, it's good to be… Givers gain.
Fred Moore: Amen to that
Scott Hammond: You know?
Fred Moore: Yeah.
Scott Hammond: It's, um, it's good to, you know, it is more blessed to give than receive, Nick. I want you to… You know, he already knows that. He's a big time giver. So yeah, I, I li- I love the fact that we can do that and give back to the
Scott Hammond: community.
Fred Moore: Mm-hmm.
Scott Hammond: Uh, and that you guys do that. Who… Do, do… Comfort- comfortable naming a few that are recipients that you're fond of? I mean, I, I, I always think of Food for People, and Rescue Mission, and, and Redwood Coast, Redwood Teen Challenge.
Fred Moore: Yeah.
Scott Hammond: Adult, Adult and Teen Challenge.
Fred Moore: S- so I, uh, I don't wanna offend anybody, so there's so many worthy institutions. So we think about CASA Humboldt-
Scott Hammond: Sure
Fred Moore: … Court Appointed Special Advocates. Um, and we spread it around. So, you know, you have a lot here in the-
Scott Hammond: Mm-hmm
Fred Moore: … greater Humboldt Bay region, but there are worthy recipients in Trinity County, in Weaverville-
Scott Hammond: Sure
Fred Moore: … Willow Creek, in Hoopa. Dream Quest is one that comes to mind-
Scott Hammond: Mm-hmm
Fred Moore: … in Willow Creek. Uh, and of course, up in Crescent City-
Scott Hammond: Mm-hmm
Fred Moore: … we do the same thing. So we try to give back to connect to the communities-
Scott Hammond: Mm-hmm
Fred Moore: … in which we serve-
Scott Hammond: Mm-hmm
Fred Moore: … to ensure that they're vital and taken care of.
Scott Hammond: That's really cool. I think it's everything. Um, anything come to mind that you wanna talk about before you do the quiz and earn your chocolate bar?
Fred Moore: Oh, Scott, I, I don't know what would be interesting to other folks. Um, I just think that I've had kind of a, a really fortunate career trajectory. I've been fortunate e- enough to work with, for and with some wonderful people.
Scott Hammond: Mm-hmm.
Fred Moore: And to be placed in these positions of trust, it's, it's something that, for me, it's about legacy.
Scott Hammond: Mm-hmm.
Fred Moore: And my legacy is leaving things better than I found them.
Scott Hammond: Mm.
Fred Moore: So we talk about community giving. We talk about giving back. This credit union has survived and thrived for 75 years. How am I gonna leave it better than I found it? That's not, that's a tall order.
Fred Moore: That's not-
Scott Hammond: It's a challenge
Fred Moore: … an easy-
Scott Hammond: Yeah
Fred Moore: … it's not easy to do something that's been done so well for so long.
Scott Hammond: Mm-hmm.
Fred Moore: But I've just, I've had a really fortunate career path, and-
Scott Hammond: Mm-hmm
Fred Moore: … wanna continue to leave it better than I found it for the next generation of member and leader.
Scott Hammond: You jumped ahead to the legacy thing, and we'll, we'll get, we'll get there.
Fred Moore: Oh.
Scott Hammond: You're way ahead of me. You're-
Fred Moore: I didn't get a script. You're-
Scott Hammond: You're reading my mail here. Nice. You're-
Fred Moore: I didn't bring my glasses
Scott Hammond: … you can't read the, the notes
Fred Moore: I can't read that.
Scott Hammond: Your glasses are over there.
Fred Moore: Oh, yeah.
Scott Hammond: Yeah, no, I, I lo- I wanna talk about legacy. What, what… How do you figure your leadership style's gonna add to that legacy in, in terms of how you roll, and, and how you lead, and take care of people?
Fred Moore: So how I roll is, is that, i- is being a servant leader. So for me, the folks on the front lines who take care of our membership each and every day, whether it's on the phone, through online banking, or face-to-face, and in-
Scott Hammond: Mm-hmm
Fred Moore: … Humboldt County, we like face-to-face interaction-
Scott Hammond: Yeah
Fred Moore: … they're the face of our franchise to our member-owners, and they're the most important people in our organization.
Scott Hammond: Good.
Fred Moore: So it's about connecting with them, knowing who they are, what their stories are, and be able to support them in taking care of the folks in our membership. So my, I think my leadership style is one of collaboration-
Scott Hammond: Mm-hmm
Fred Moore: … and connection.
Scott Hammond: Love it. Yeah. It shows. I mean, I had a great interaction on the phone today with one of your gals, and, uh, had, had the answers, and that, that's all, thank you,
Scott Hammond: and-
Fred Moore: Nice
Scott Hammond: … totally polite, you know, respectful, and-
Fred Moore: Well, I, I think she-
Scott Hammond: … always
Fred Moore: … called you back.
Scott Hammond: Yeah. No. No, that, I think that was Sam Sinn.
Fred Moore: Oh, okay. Shout out to Sam.
Scott Hammond: I didn't mention Sam. You did.
Scott Hammond: No, no, we're looking into HELOC, so, uh, maybe I'll call him back.
Scott Hammond: So, and maybe I'll let him pursue me. Who knows? Hey, quiz time. If you're just joining me, I got, uh, Fred Moore here, my new best friend from Coast Central Credit Union. 75 years strong.
Fred Moore: Right.
Scott Hammond: That's some- That's like, 75.
Scott Hammond: Well, wow.
Fred Moore: Yeah. I'm not 75, just for clarification.
Scott Hammond: You're like-
Fred Moore: I know I look like I'm 75.
Scott Hammond: No, you feel like it.
Fred Moore: Of course, I do feel like I'm 75.
Scott Hammond: Some days we feel like 75. Hey, uh, our friends at Dick Taylor Chocolates have
Scott Hammond: a, uh… Ooh, a dark 72% Bailey's. Have you had their chocolate?
Fred Moore: Absolutely. So a little story before you get into-
Scott Hammond: Sure
Fred Moore: … the quiz.
Scott Hammond: Please. Absolutely.
Fred Moore: We created Eur- uh, Eureka Chocolate Liqueur. So one of the specialty products that, um, made it out of the redwood curtain- … and into the Northern California Costco shelves was Eureka Chocolate Liqueur. So a shout out to the folks-
Scott Hammond: Nice
Fred Moore: … Dustin and Adam at Dick Taylor Chocolates-
Scott Hammond: I think we-
Fred Moore: … because-
Scott Hammond: Yeah
Fred Moore: … they collaborated with us and made the specialty liqueur that everybody enjoyed, especially around-
Scott Hammond: Nice
Fred Moore: … the holidays.
Scott Hammond: Yeah. I think we still might have some. I think we bought some. Would it preserve? Would I still have some?
Fred Moore: Alcohol tends to preserve it-
Scott Hammond: Yeah
Fred Moore: … the base.
Scott Hammond: Uh.
Fred Moore: But you need to shake it up because it might've settled.
Scott Hammond: Maybe the best thing you've said all interview, don't forget to shake it up.
Fred Moore: Don't forget to shake it up. That could be a management technique too.
Scott Hammond: I think it's a life technique.
Fred Moore: Yeah.
Scott Hammond: Okay, question number one. Fred Moore, you get the day off in Humboldt, unlimited budget, whatever you wanna do, 9:00 to 9:00 PM. What are, what are you gonna do with your day?
Fred Moore: So my wife has this thing that she enjoys, and that I enjoy, by association called No Money Fun.
Scott Hammond: Hmm.
Fred Moore: So we're gonna do some No Money Fun, and we're gonna go either to the Arcata Community Forest, which is my self-appointed happy place.
Scott Hammond: Nice.
Fred Moore: And we're gonna hike with the dog, or we're gonna ride our mountain bikes-
Scott Hammond: Mm
Fred Moore: … in there. Um, we may go to Fern Canyon.
Scott Hammond: Oh.
Fred Moore: Uh, we may go, depending upon the weather and the road conditions, we may go to Swimmer's Delight.
Scott Hammond: Ah, you can still get there.
Fred Moore: Um, uh, I'm not sure about that.
Scott Hammond: The, the slide's on the other s-
Fred Moore: Oh, it is. Okay.
Scott Hammond: 36 is closed, folks.
Fred Moore: Okay. Uh, so it, it's to get out and really appreciate the things that we value that we don't often get to enjoy.
Scott Hammond: Sure. The No Money Fun, is that what it's called?
Fred Moore: No Money Fun.
Scott Hammond: We have a, a- … cousin, uh, idea. G- let's get curious.
Fred Moore: Okay.
Scott Hammond: Which means let's try some new stuff.
Fred Moore: Yeah.
Scott Hammond: You know, kayaking, whatever.
Fred Moore: Yep.
Scott Hammond: Yeah.
Fred Moore: That's one that I wanna do. I'm gonna go down and kayak on the bay-
Scott Hammond: Yeah
Fred Moore: … at some point. I haven't done that yet.
Scott Hammond: It's really fun. Uh-
Fred Moore: Looks fun.
Scott Hammond: Quick story. Uh, Don Brown, who was a Fortuna State Farm agent before he perished, took me out. I was a, a young recruit 11 years ago, and, "Hey, come on down, Scott, and we're gonna…" So I come down in my suit, and I got my satchel, and I'm ready to be that guy, and he goes, "Go in my apartment over there and suit up. Get those shorts on and tho- those flips. We're gonna go kayaking, dude." And we go, "Hell yeah, we are." And so, uh, loaded up, he had these two giant cherry wood kayaks that he had
Scott Hammond: made.
Fred Moore: Wow.
Scott Hammond: They're already on the Subaru, and we're at Hooked Slough in 10 minutes, and we're just paddling around. It's 72, and it's just… It's a perfect Humboldt day. You, you know them.
Fred Moore: Oh, I do.
Scott Hammond: No wind. And he goes, "Scott," and he- here's a guy that-
Fred Moore: He's from Texas, right?
Scott Hammond: Baylor, Baylor educated-
Fred Moore: Yeah
Scott Hammond: … but he was broke. He was a… Don Brown, the Bible, door-to-door Bible salesman. He got through Baylor selling the good word of God.
Fred Moore: Wow.
Scott Hammond: And so the guy had this rich experience, and he'd, he'd had brain cancer already, so he… I don't know what he knew at the time, but he goes, "I got… I wanna tell you three things. So number one…" Here's, here's my mentor story, I guess. "Number one, enjoy this Humboldt County, 'cause you're here. Get out. Go have fun. Do it while you can. Um, number two, don't go to the, uh, funeral with a casserole. Come, come with a benefit check for life
Scott Hammond: insurance." And I forgot number three offhand, but it was… Oh, and market. Po- position yourself as a local give back
Scott Hammond: person-
Fred Moore: Mm-hmm
Scott Hammond: … and, and, and really do that.
Fred Moore: Mm-hmm.
Scott Hammond: He, he did a lot for, um, local athletes.
Scott Hammond: Yeah.
Fred Moore: His partner, Karen Del Angelo-
Scott Hammond: Yeah
Fred Moore: … is somebody that I worked around and with-
Scott Hammond: Small world
Fred Moore: … at, at Humboldt Bank, and just-
Scott Hammond: Yeah
Fred Moore: … a wonderful person, vibrant.
Scott Hammond: Very sweet.
Fred Moore: Spicy.
Scott Hammond: Yeah. I like Karen. I haven't seen her in a minute, so.
Fred Moore: Same.
Scott Hammond: Hey, question number two. Wow, we digressed.
Fred Moore: Well, what was question number one?
Scott Hammond: Oh, your, your ideal day.
Fred Moore: Oh, okay.
Scott Hammond: Yeah. You did pretty good.
Fred Moore: Thanks.
Scott Hammond: Did you wanna add to it?
Fred Moore: No.
Scott Hammond: All right.
Fred Moore: I'd love to have one of those.
Scott Hammond: All right. Well, it… You're the boss, man. Shake it up, like you told me. Question number two, dinner anywhere, unlimited budget. Nick's cutting the check. You got his credit card. And I know it's hard, 'cause you probably bet… All these guys are customers.
Fred Moore: They are.
Scott Hammond: I know. Sorry. Uh, what would you have?
Fred Moore: Hmm.
Scott Hammond: Maybe you don't have to name the, the restaurant. I, I, I'm trying to frame it where you could skate through this one. I'm not sure.
Fred Moore: Yeah.
Scott Hammond: Everybody, everybody says Larrupin, so-
Fred Moore: Right
Scott Hammond: … can't say that.
Fred Moore: So, uh, if Jackie could go out on a date and she didn't want me to cook for her, it's always Larrupin.
Scott Hammond: Okay.
Fred Moore: Because it's always good. It's the ambiance. It's something that goes back to the very origin of our story together.
Scott Hammond: Really?
Fred Moore: Um, and sitting in table five or whatever upstairs. I mean, we just… There's just such a connection to intimacy and our kind of origin story that that's kind of a great place. But in saying that, there's so many great restaurateurs.
Scott Hammond: Mm-hmm. Mm-hmm.
Fred Moore: Um, I think about Abruzzi. I'd wanna go back to-
Scott Hammond: Sure
Fred Moore: … Abruzzi, and it's not there anymore. That was a wonderful establishment.
Scott Hammond: Chris, Chris and Bill.
Fred Moore: We go back… If, if you would modify the question, it would be about restaurants that are no longer here that are cherished, like-
Scott Hammond: There we go
Fred Moore: … OH's, uh-
Scott Hammond: Sure
Fred Moore: … townhouse with, um, OH Bass and his daughter, Virginia, and-
Scott Hammond: Yeah
Fred Moore: … um-
Scott Hammond: She's been on the show.
Fred Moore: Yeah, that is just-
Scott Hammond: Remember the deli downtown, Living Well Is the Best Revenge?
Fred Moore: Yes, I remember that too.
Scott Hammond: That killer deli.
Fred Moore: Yeah.
Scott Hammond: So good.
Fred Moore: Yeah.
Scott Hammond: Um, but there's a lot. Let's, let's go there.
Fred Moore: So Sea Grill. You've got Alex Moore at 511. You've got, uh, the Tansky family and what-
Scott Hammond: Mm-hmm
Fred Moore: … they do up at Moonstone and what-
Scott Hammond: Mm-hmm
Fred Moore: … they do at Gabriel's. There's so many good restaurateurs, and that is such a difficult business.
Scott Hammond: Especially now.
Fred Moore: Yeah.
Scott Hammond: Yeah.
Fred Moore: And, and I think that, you know, we talk about resiliency in Humboldt County-
Scott Hammond: Hmm
Fred Moore: … and how they've had to endure through COVID and morph their business model and do DoorDash and, and, uh, several other things.
Scott Hammond: Go outdoors. Yeah.
Fred Moore: Yeah.
Scott Hammond: It's no, it's no, uh, miracle that I'm kinda getting hungry right now while I'm thinking about this.
Fred Moore: Well, you asked the question.
Scott Hammond: Yeah, I'm thinking… How about Menorah Tai?
Fred Moore: I remember Menorah Tai, sure.
Scott Hammond: Yeah. Uh, Volpe's down at the old, uh, in
Scott Hammond: the club.
Fred Moore: Yes, the club.
Scott Hammond: The club.
Fred Moore: Um, and the big, the big four-
Scott Hammond: Oh boy, I just saw an article in that
Fred Moore: … that was, uh-
Scott Hammond: In Arcata, right?
Fred Moore: And I was… So this would've been the early '60s. Um, we would-
Scott Hammond: You remember that?
Fred Moore: We would get, uh, raviolis to go. Uh, Dan and Susie Banducci had what was the Sportsman's Cafe, which is right across Fourth Street from Redwood Capital Bank, and then it became Fourth Street Connection.
Scott Hammond: Right.
Fred Moore: And I don't know what it is now, but that was a wonderful restaurant.
Scott Hammond: Wow.
Fred Moore: Um-
Scott Hammond: So you remember Big Four?
Fred Moore: Yes.
Scott Hammond: They said apple fritters and-
Fred Moore: Raviolis
Scott Hammond: … just, and it's before the highway.
Fred Moore: Mm-hmm. Before the highway. So Humboldt County has had so many wonderful establishments.
Scott Hammond: Was it Bella Vista Inn back in the day?
Fred Moore: Pete's Bella Vista-
Scott Hammond: Mm-hmm
Fred Moore: … which is where Six Rivers Brewery is now.
Scott Hammond: Right.
Fred Moore: Yep.
Scott Hammond: Shout out to those guys.
Fred Moore: Shout out to those ladies.
Scott Hammond: Yeah.
Fred Moore: They're wonderful ladies.
Scott Hammond: Yeah.
Fred Moore: And they really, uh, were very supportive to local restaurants through the pandemic and continue to be.
Scott Hammond: I think I wanna get those guys on the show. We'll be talking about that.
Scott Hammond: So-
Fred Moore: Meredith and Talia.
Scott Hammond: Yeah.
Fred Moore: Good folks.
Scott Hammond: Yeah. They're great. Um, I'm going down to Restaurant Row again. I'm thinking about, uh, stuff in Fortuna and Ferndale.
Fred Moore: So Sea Grill used to be Fat Albert's.
Scott Hammond: Really?
Fred Moore: Yeah.
Scott Hammond: Right. Right. Right.
Fred Moore: That's a place that, uh-
Scott Hammond: Tomaso's was there.
Fred Moore: Tomaso's was down where Gabriel's is.
Scott Hammond: Ramone's Opera Ella Cafe.
Fred Moore: Uh-huh.
Scott Hammond: Do you know that The Fat Cat, uh, which is on the corner right down the street from me behind, uh, the museum, the Carnegie Library-
Fred Moore: Mm-hmm
Scott Hammond: … is gonna be Ramone's?
Fred Moore: Really?
Scott Hammond: True.
Fred Moore: Well, that's good.
Scott Hammond: Not gonna… That's gonna be a good Ramones.
Fred Moore: Yeah.
Scott Hammond: And gosh, I-
Fred Moore: Is there a bad one?
Scott Hammond: Yeah, no.
Fred Moore: Barrett, Barrett does a great job-
Scott Hammond: Oh, they're-
Fred Moore: … so I look up to her.
Scott Hammond: Oh, yeah, she's terrific. Just super sweet. Yeah, they're gonna, they're gonna slay that. Uh, what was the restaurant in, um, Fortuna as you first come in that was there forever?
Fred Moore: Parlato's.
Scott Hammond: Thank you. Good-
Fred Moore: Wonderful restaurant.
Scott Hammond: Good memory
Fred Moore: … Par- Parlato. Yeah.
Scott Hammond: Parlato's, yeah.
Fred Moore: Yeah.
Scott Hammond: That was-
Fred Moore: And that was a staple for our friends in Fortuna.
Scott Hammond: That was a go-to, right?
Fred Moore: Especially during Fair Week.
Scott Hammond: Mm-hmm.
Fred Moore: Humboldt County Fair Week.
Scott Hammond: What's the other one over at, by Fern Bridge, Angelina Inn?
Fred Moore: Mm-hmm. That was another great restaurant-
Scott Hammond: In the day
Fred Moore: … in the past, too.
Scott Hammond: Yeah. And then Ferndale ha- still has, um… Well, whatchamacallit just opened again?
Fred Moore: I hear-
Scott Hammond: Ivanhoe? Or was it-
Fred Moore: I hear that the Ivanhoe, that Barb sold that.
Scott Hammond: Mm-hmm.
Fred Moore: And somebody's gonna come in there. I can't recall who is, but that also was a staple-
Scott Hammond: Right
Fred Moore: … of, uh, Ferndale.
Scott Hammond: Right. Right. Yeah, Larrupin, I like that. You, you, you pointed out the vibe.
Fred Moore: Mm-hmm.
Scott Hammond: Well, you're two, you're two for two. You're doing okay. Question number three. Are you ready?
Fred Moore: I hope so.
Scott Hammond: You understand I'm just making this up as I go. I have no idea what I'm gonna ask you right now.
Fred Moore: Same.
Scott Hammond: Yeah. Good. You, you said you're not good at improv, too. I, I'm saying you, you don't even flinch.
Fred Moore: Uh, well, let's see what number three is.
Scott Hammond: Yeah, I could really give you this. Who, who do you…
Scott Hammond: Um, how about a, how about a trail you get to hike for a couple hours? You've, you've said the Arcata forest, but-
Fred Moore: Uh-huh
Scott Hammond: … if you had to go out to wherever, where, where would you hike and what would that look like?
Fred Moore: Oh, that's, that's a tough question.
Scott Hammond: Are you a hiker? You're a biker/hiker.
Fred Moore: Um, I'm kind of a hiker.
Scott Hammond: Mm-hmm.
Fred Moore: Uh, so what I'm really stoked about is the ability to ride my bike-
Scott Hammond: Mm-hmm
Fred Moore: … from Clam Beach to the foot of Humboldt Hill.
Scott Hammond: Ooh.
Fred Moore: So in June-
Scott Hammond: Ooh
Fred Moore: … we're gonna have that opening-
Scott Hammond: Heard that, Jimmy?
Fred Moore: … of the Bay Trail. Um, and I, I have pictures of my dad and I-
Scott Hammond: Mm-hmm
Fred Moore: … riding across Samoa Bridge in 1971, I think. It was either '71 or '73, the day it opened. So it was open to people who wanted to bike, and my dad and I biked.
Scott Hammond: No car, no cars on it then.
Fred Moore: No cars. We, we biked across that. I still have fond memories of that.
Scott Hammond: Pretty cool.
Fred Moore: So I want to reprise that-
Scott Hammond: Mm-hmm
Fred Moore: … when we get this thing opened in June.
Scott Hammond: I like that.
Fred Moore: So I, I think there's good hiking trails, but I think-
Scott Hammond: Mm-hmm
Fred Moore: … I'm kinda focused on the one that's right in front of me along the bay. And Jackie and I like to walk Hisch- Hickshari.
Scott Hammond: Mm-hmm. Beautiful.
Fred Moore: Um, yeah, so and that kinda connects us with our community.
Scott Hammond: Is Hickshari down toward the, uh, power plant?
Fred Moore: Yep.
Scott Hammond: Yeah.
Fred Moore: Yeah.
Scott Hammond: That's really gorgeous.
Fred Moore: Yep.
Scott Hammond: So I'll point this out on the map.
Scott Hammond: Um, Clam Beach is to the north. You could go all the way around through Arcata. And the 28th of June?
Fred Moore: Well, the middle section of the Arcata Trail that leads to Target, I think is open, and this date could be wrong, like June 28th.
Scott Hammond: I think it is.
Fred Moore: 26th.
Scott Hammond: They're gonna have a day.
Fred Moore: 28th.
Scott Hammond: Yeah.
Fred Moore: They're gonna have a day, and that's gonna be great.
Scott Hammond: Saturday. That's gonna be so cool.
Fred Moore: I'm looking forward to that.
Scott Hammond: 'Cause that's a pretty good distance from Little River Beach to the power plant. That's gotta be, I don't know, maybe 20 miles.
Fred Moore: Yeah.
Scott Hammond: Yeah.
Fred Moore: Yeah.
Scott Hammond: No, that's gonna be cool. Bonus question. What do you love about your life right now?
Fred Moore: Pretty much everything.
Scott Hammond: What-
Fred Moore: So I have two daughters, um, the youngest of which mar- is married and lives in Kutton.
Scott Hammond: Are you a grandpa yet?
Fred Moore: I am not. Um, and I'm… I don't, I don't wanna force that issue. I leave that to my wife to kinda check that vibe. That's not really my game.
Scott Hammond: Yeah.
Fred Moore: I'm just happy to have some young men in my life that I can talk sports with, not that my daughters can't talk sports, but-
Scott Hammond: Sure
Fred Moore: … uh, you, you try to pattern your life to have your kids make healthy choices. You try to be a m- a model example, but at the end of the day, they're making their own choices and doing their own thing. Uh, so my youngest is married, lives in
Fred Moore: Kutton.
Scott Hammond: Mm-hmm.
Fred Moore: She started a, a, uh, spray tanning business. She's become a little influencer locally in
Fred Moore: doing that.
Scott Hammond: Mm-hmm.
Fred Moore: She graduates from Cal Poly-
Scott Hammond: Mm-hmm
Fred Moore: … next month, so shout out to her.
Scott Hammond: Cal Poly.
Fred Moore: My oldest gets married. She met her, um, fiance, I think six years ago now at the University of Oregon. They both graduated. They live in LA. Uh, her wedding is at Union Station-
Scott Hammond: That's cool
Fred Moore: … in downtown LA, and that's on Memorial Day. My wife's happy and healthy. I got my mother-in-law across the street. I got my dream job. What do I like most about my life?
Scott Hammond: Right.
Fred Moore: I just feel blessed to have it. Each and every day is a blessing, and I feel-
Scott Hammond: Mm-hmm
Fred Moore: … really super excited for where I'm at and who I'm with.
Scott Hammond: I like it. Attitude of gratitude. My, um, Joni's dad, my father-in-law Tommy, used to say, "What are we lacking in this moment?" And the answer is not much.
Fred Moore: Pregnant pause.
Scott Hammond: Yep.
Fred Moore: Awkward silence.
Scott Hammond: Yeah, not much. It's, it's all good.
Fred Moore: Yeah.
Scott Hammond: Uh, we'll return to legacy and then, uh, part ways. What, what do you want your legacy to look like? What do, what are we saying at your celebration of life, and what does it say on that, that small, modest gravestone at, um,
Scott Hammond: where
Scott Hammond: Ocean View?
Fred Moore: Yeah, I, um-
Scott Hammond: Backyard
Fred Moore: … so hopefully somebody will be able to scroll the annals of Facebook and pull up my 10 to 11 years of dad jokes-
Scott Hammond: Oh, that's right
Fred Moore: … one or two daily, so those can be read-
Scott Hammond: Mm-hmm
Fred Moore: … uh, at my celebration of life. That he was, he fancied himself to be a funny guy.
Scott Hammond: Yeah.
Fred Moore: That he left the world a better place. That his, his presence, he, um, by his presence, he made the world a better place. So do, do right by people.
Scott Hammond: Mm-hmm.
Fred Moore: Sometimes it's hard. You gotta bite your tongue. You can't always stand up. You… It's that attitude of service first. Um, and I think I've been fortunate, uh, in my life to be able to do that and give back.
Scott Hammond: You bring a good point. Sometimes you're sitting there biting your tongue and it's bleeding 'cause we feel that urge to stand up and correct, and I'm not sure if that's the correct
Scott Hammond: person practice or person to be that I wanna be.
Fred Moore: Right.
Scott Hammond: But we can, um, I guess we can honor others by li- listening
Scott Hammond: and…
Fred Moore: I think society, I think social media gives us a podium and gives us a voice that-
Scott Hammond: Mm
Fred Moore: … in many cases we feel compelled to lean into and use that we didn't-
Scott Hammond: Mm
Fred Moore: … as folks of our era-
Scott Hammond: Mm-hmm
Fred Moore: … our generation that really wasn't a podium.
Scott Hammond: Yeah.
Fred Moore: So I think over time, that'll, you know, the world kinda comes and ebbs and flows, and I think that-
Scott Hammond: I like that
Fred Moore: … over time that'll change.
Scott Hammond: Okay, it's true.
Fred Moore: But I think, I think people have voice and power and feel compelled to use it-
Scott Hammond: Mm
Fred Moore: … even when-
Scott Hammond: Mm-hmm
Fred Moore: … they should exercise restraint.
Scott Hammond: Right, I mean, that corrective spirit.
Fred Moore: Yeah.
Scott Hammond: And I wanna get this right and correct you-
Fred Moore: Right
Scott Hammond: … and be divisive and you're right. I, I think, um-
Fred Moore: Focus on, on the good. That's another thing my dad said, is, "See the good in everything and everybody."
Scott Hammond: Yeah.
Fred Moore: So he left me with that one. See the good in everything and everybody. And if you force yourself to do that, you'll feel better about the world and your
Fred Moore: place in it.
Scott Hammond: I like it. Like it a lot. Well, um, if you're just joining us, we're, we're concluding with my new best friend, Fred Moore, from Coast Central. Actually, it turns out you're from Eureka.
Fred Moore: Mm-hmm.
Scott Hammond: And, uh, really appreciate you being here. You had some really funny stuff, by the way, on Facebook as we, uh, wind up here.
Fred Moore: Thank you.
Scott Hammond: Yeah, pretty, pretty good stuff.
Fred Moore: Wasn't always mine.
Scott Hammond: Yeah, no, I'm sure.
Fred Moore: But posting it, so starting in the morning, when you know as well as I do that your day can go south pretty quickly.
Scott Hammond: Sure.
Fred Moore: So if you wake up with a funny thought or a-
Scott Hammond: Mm-hmm
Fred Moore: … clever thought and you share it with the world, the comments were always better than the original post, the interplay between people.
Scott Hammond: That's cool.
Fred Moore: And it shows that folks were thinking about something clever, punny or funny.
Scott Hammond: Right.
Fred Moore: And it kinda made people think about things in kind of more a humorous light as opposed to a serious light.
Scott Hammond: You start the day right.
Fred Moore: Yeah.
Scott Hammond: Do you ever do the pun-off?
Fred Moore: No, but I have some good friends that did. Jeffrey Smoller being one.
Scott Hammond: Sure.
Fred Moore: Ken Beard being another.
Scott Hammond: Mm-hmm.
Fred Moore: Yeah.
Scott Hammond: Jeffrey is kind of founding, right?
Fred Moore: Yes.
Scott Hammond: Yeah. I miss him playing at The Carter. He was The Carter, Friday night Carter guy, and now…
Fred Moore: I think he's still around playing.
Scott Hammond: I think he's playing Friday night, uh, Sea Grill guy.
Fred Moore: Cool.
Scott Hammond: Or is it Fat Albert's? Sea, Sea Grill.
Fred Moore: Could be either, depending upon when, if you time travel.
Scott Hammond: That's right. It's… Hey, there's Jeff. Hey, thanks for being here.
Fred Moore: My pleasure.
Scott Hammond: All right. Appreciate you, Fred. Hey, if you're, uh, uh, wanting to support us, you can by, uh, liking, uh, us on Facebook, on all kinds of social media platforms. YouTube, uh, make some comments. Win a Dick Taylor chocolate bar just like Fred is right now. Hey, Fred. Congrats.
Fred Moore: Thank you.
Scott Hammond: Good job. And, uh, we'll be back next week with another amazing, uh, 100% Humboldt guest, somebody, a mover, a shaker, a difference maker in this county we call Humboldt County. Thanks again, Fred.
Fred Moore: Sure. Thank you.